Welcome on the Brand Fashioning website.
The idea of writing the book Brand Fashioning came while reading about the world’s most famous fashion designers. I got inspired by how they are able to become and stay admirable in a very competitive market environment. I have clustered my observations around 8 dimensions which I describe in my book Brand Fashioning.
Brand Fashioning is meant as a source of inspiration for those who work in a branding environment. It gives a clear perspective on how fashion designers behave and what we can learn from them in order to build valuable brands ourselves.
As I’d like to share my observations with you I’ve decided to publish this book in two ways. You can either download the book for free or you can buy a hard copy of it.
If you have any comments feel free to email me.
Enjoy your reading!